InfinAD

InfinAD

InfinAD

A world where advertisements infiltrate all aspects of life.

A world where advertisements infiltrate all aspects of life.

Overview

InfinAD is an interactive installation which envisions a speculative future where advertisements dominate every aspect of life, turning viewer attention into currency. Art is no longer a medium of expression but a tool for corporate dominance, repurposed for invasive advertising in personal and cultural spaces.

My Role

Creative Developer and UX Designer

Team

In collaboration with Willa Zheng

InfinAD is an interactive art installation at Georgia Tech's Price Gilbert Library. It features a moving field of flowers, with three central flowers that glow and bloom in response to live audio input. The main flower emits pollen particles that grow larger with surrounding sound. As viewers approach to admire the visuals, the display briefly interrupts with an ad, creating a “push-pull” effect. This interaction invites reflection on the presence of commercial interruptions in daily life.

InfinAD is an interactive art installation at Georgia Tech's Price Gilbert Library. It features a moving field of flowers, with three central flowers that glow and bloom in response to live audio input. The main flower emits pollen particles that grow larger with surrounding sound. As viewers approach to admire the visuals, the display briefly interrupts with an ad, creating a “push-pull” effect. This interaction invites reflection on the presence of commercial interruptions in daily life.

Our work was installaed at Georgia Tech's Price Gilbert Library. It features a moving field of flowers, with three central flowers that glow and bloom in response to live audio input. The main flower emits pollen particles that grow larger with surrounding sound. As viewers approach to admire the visuals, the display briefly interrupts with an ad, creating a “push-pull” effect. This interaction invites reflection on the presence of commercial interruptions in daily life.

Participant interactions

Our installation was set up in the IMZ Media space and remained live for about a week. Students passing by interacted with it and shared incredible reactions. Many stayed to record the installation, eager to share the experience with others.

Our installation was set up in the IMZ Media space and remained live for about a week. Students passing by interacted with it and shared incredible reactions. Many stayed to record the installation, eager to share the experience with others.

Design

InfinAD was designed using the p5.js creative coding library. Using live webcam and microphone input, the installation invited varied interactions from passersby.

InfinAD was designed using the p5.js creative coding library. Using live webcam and microphone input, the installation invited varied interactions from passersby.

Early Iterations

Early Iterations

Audio input influencing the flower

A camera and a microphone detects live video and audio feed

A camera and a microphone detects live video and audio feed

Advertisements appear and obstruct the participant view as movement is detected

Advertisements appear and obstruct the participant view as movement is detected

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